“the GC” is born out of a love for the courageous people in small businesses who dare to trust us with their big dreams, and the pleasure we get from watching the acceleration of achievement deliver better balance for them.

Coach and Business Consultant Cheryl Gush is a seasoned sales and marketing leader with over 15 years of experience leading and coaching high-performing salespeople and 10 years of experience mentoring SME owners through Business Mentors New Zealand (BMNZ).

Cheryl has both a Masters in Business Administration (MBA) and a Masters in Advanced Leadership Practice (MALP) from Massey University. Her research during her MBA culminated in a consulting document that included a comprehensive international marketing plan for a local manufacturer and, her research as part of her MALP resulted in a deep reflection of how art might be used as a portal to emotional expression in leadership during times of grief.

Cheryl has a keen interest in how good leadership, and great business results, are deeply connected to empathy, which can be learned and cultivated through creative engagement in the arts. It shouldn’t come as a surprise when this philosophy filters through to Growth Conversations she has with her clients.

Memberships Include

Institute of Directors

International Federation of Coaches